Trends
Kleinhandel
Trend: Meaningful economy
A change in mindset among consumers and in the organisational DNA. A change where we as a society increasingly recognize that meaning brings more happiness than excessive…
Trend: Sharing economy
It's not what you own but how smart you are not to own stuff. This is the new status symbol of the sharing economy.
Trend: Data reclamation
After years in which companies and governments collected most of our personal data we now see the rise of a counter-movement of user-controlled data ownership (and even…
Trend: Total transparency
The trend ‘total transparency’ is about how visible organizations, governments, institutions and even individuals act. We leave an era where organizations could grow by ‘doing…
Trend: Reputation economy
In the reputation and review economy (economy) people share experiences and opinions about products, services etc. with each other in real-time. These ‘reviews’ are an important…
Trend: Network of things
We see the development where the web merges with all kinds of devices and appliances like, smart rings, watches, phones, cars etc. These things are not only connected to the web…
Trend: Datafied world
Data is the ‘new fuel’ for the economy and society. In a ‘connected world’ everything is measurable and can be interpreted in real-time and even pre time. Because of this, data…
Trend: Privacy reset
By blending the physical world with the virtual world, our physical and digital profiles also come together. Privacy is a big issue and needs redefinition.
Trend: Transreality
For years the digital world developed separately from the physical world. These two worlds come together, neutralize each others’ weaknesses and add to their strengths. The trend…
Trend: Circular mentality
Sustainability has been a marketing tool for many years. But sustainability goes further than that. It has to become circular. What we take from our planet we have to give back.…
Trend: Super simplicity
The hunger for simplicity and accessibility of goods/services and communication is a result of the negative effects of the ever growing complexity added by a lot of companies and…
Trend: Taking time
We live in a world of fast dominant technologies. In this world we want to slow down. Capitalism and consumerism has found it’s limits. It is now time for fast technologies and…
Trend: Humanized technologies
Technology has evolved enormously but often has lost the human aspect. The trend ‘humanizing technology’ means that technology will adapt more and more to the human…
Trend: Contextual service design
Personalizing is ‘dead’. Especially with contact with customers, personalizing alone is not enough. The new paradigm is all about fitting within the context and the experience of…
Trend: Digital detox
People turn away from the extensive digitization of society and pressure on privacy. It is an obvious ‘counter trend’ against the every growing digital impact on society and…
Trend: Mindful consumption
The consumer becomes more aware of his power towards organisation. He realizes that everytime he buys a product or service he votes for the world he wants. This results into…
Trend: Definite dematerialisation
The trend 'Dematerialisation' shows a change of mindset of consumers. We want to spend our limited time and attention on quality of life instead of only owning things.
Trend: Anticipatory organisation
An anticipatory organisation is able to question their status quo continiously. Todays turbulence in markets demand form management and organisation to be adaptive to change. More…
