Trend: Pretime world
We are creating a world where we become more dependent of technology. A world where technology knows things sooner than we know it.
Trends
Telecom
Trend: Data reclamation
After years in which companies and governments collected most of our personal data we now see the rise of a counter-movement of user-controlled data ownership (and even…
Trend: Total transparency
The trend ‘total transparency’ is about how visible organizations, governments, institutions and even individuals act. We leave an era where organizations could grow by ‘doing…
Trend: Reputation economy
In the reputation and review economy (economy) people share experiences and opinions about products, services etc. with each other in real-time. These ‘reviews’ are an important…
Trend: Network of things
We see the development where the web merges with all kinds of devices and appliances like, smart rings, watches, phones, cars etc. These things are not only connected to the web…
Trend: Datafied world
Data is the ‘new fuel’ for the economy and society. In a ‘connected world’ everything is measurable and can be interpreted in real-time and even pre time. Because of this, data…
Trend: Privacy reset
By blending the physical world with the virtual world, our physical and digital profiles also come together. Privacy is a big issue and needs redefinition.
Trend: Circular mentality
Sustainability has been a marketing tool for many years. But sustainability goes further than that. It has to become circular. What we take from our planet we have to give back.…