Trends
Transport
Trend: Meaningful economy
A change in mindset among consumers and in the organisational DNA. A change where we as a society increasingly recognize that meaning brings more happiness than excessive…
Trend: Total transparency
The trend ‘total transparency’ is about how visible organizations, governments, institutions and even individuals act. We leave an era where organizations could grow by ‘doing…
Trend: Makers revolution
Next to the democratisation of data we see also the production process becoming available for everyone. 3D printing is on the rise and the technology is becoming available for…
Trend: Reputation economy
In the reputation and review economy (economy) people share experiences and opinions about products, services etc. with each other in real-time. These ‘reviews’ are an important…
Trend: Network of things
We see the development where the web merges with all kinds of devices and appliances like, smart rings, watches, phones, cars etc. These things are not only connected to the web…
Trend: Datafied world
Data is the ‘new fuel’ for the economy and society. In a ‘connected world’ everything is measurable and can be interpreted in real-time and even pre time. Because of this, data…
Trend: Circular mentality
Sustainability has been a marketing tool for many years. But sustainability goes further than that. It has to become circular. What we take from our planet we have to give back.…
Trend: Rise of c(r)obotics
The robot is going through a transition from the factory hall to the ‘humanoid’ in the streets. The acceleration and acceptation of robots in society has started and robotics…
Trend: Mindful consumption
The consumer becomes more aware of his power towards organisation. He realizes that everytime he buys a product or service he votes for the world he wants. This results into…