Trend: Transreality
For years the digital world developed separately from the physical world. These two worlds come together, neutralize each others’ weaknesses and add to their strengths. The trend of trans-reality describes the blending of the physical and the virtual world.
Trans-reality means that the virtual world is used to neutralize the imperfections of the physical world and enrich the physical experience. The physical world adds reality and experience to the virtual world. An important effect is that the visible boundary between the physical and virtual world disappears. People will switch between the two worlds with no obstructions or limits. Trans-reality enriches the physical world but also feeds the transparency and knowledge of the people.