Trend: Datafied world
Data is the ‘new fuel’ for the economy and society. In a ‘connected world’ everything is measurable and can be interpreted in real-time and even pre time. Because of this, data becomes an essential production factor for every organization.
Data is collected everywhere because of the ‘all-embracing network’, with its far-reaching processing of micro-chips and sensors in common products and our environment. People more often are at places where sensors are present to collect data. And people become more active in the virtual world where everything (data) can easily be recorded and analyzed. Consumers expect the government and organizations to deliver service on a personal level. Data is essential. The ‘feeling of insecurity’ within society is another reason for the development of this trend. This feeling of insecurity results in collecting even more data and sharing of personal information. The enormous quantity of data will become an essential source for success for organizations and governments. Data will become the ‘fuel’ for every future entity.