Games help people to have more fun. The techniques of gaming are very useful in the interaction between organisations and clients. The trend Gamification helps to connect better with people.
Gamification is the usage of game thinking and game techniques in non-game environments. It involves the use of game elements to motivate people and to enrich their experiences. The trend Gamification is not new and already practised a lot by companies. The trend is already the accepted phase and has in many industries a clear impact. Scientific research uses it to activate the power of the mass for research. The medical sector makes recovery more comfortable and with better results by using gamification to create a higher involvement of the patient. Still the trend Gamification has to be mentioned in a trend overview because of it's high impact.
Trend definition: Applying game techniques and knowledge to motivate people and enriching experiences.