We have created a world were we live on our planet and not with our planet. Biomimicry focusses on innovation and solving human problems by looking at nature.
Our natural environment has already many answers for the problems we face today. Biomimicry looks at nature to design new products or develop solutions for everyday problems. This trend in the way we look at science but also business problems is all about: not extracting from our planet and nature but to learn from it. This trend is also grounded in the every growing consciousness that our Westen way of living isn’t sustainable.
Trend definition: using the innovative strength of nature to solve human problems.