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Re-imaging of work

Re-imaging of work

Recent research show that over 71% of American employees are not satisfied. Time to redefine the office, according to Dave Coplin. In this animation of RSA you will find a different approach to what your office could – or should – look like.

Technique can make your work easier and more fun, but you can also be very unhappy with it, showed a recent American study. This is mainly due to the difference between the private use of technology and its use in the workplace. In the animation made by RSA this difference is shown nicely by Dave Coplin from Microsoft. The way we work privately with others via Twitter and Facebook differs from the way we collaborate with colleagues at work. If I work with friends together, everything is public unless I deliberately choose to keep something private. At work it is exactly the other way around.. Therefore, according to the creator of the animation we need a redefinition of our work space. 

We need rebels

We transformed the last decades from productive to unproductive beings. The solution: get to work is no longer the goal, but work is the goal. Until recently, we had to come to the office, because the necessary infrastructure was present there. Now we have the infrastructure all around us. Why nót go to the office? 

Coplin’s solution in the animation shown below: let our employees choose where they want to work. Whether if it’s at home, at the office, in a pub or at a customer. Only then will we be able to work in productive and happy. I think he has a point there. For as long as we stick to fixed structures, we continue to be sheep. meekly. While we need just rebels.

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