The next generation will build transreality
The young generation knows more about digital media than most of their teachers and one out of ten is addicted to the internet. The youngster also change many times from identity in the virtual world.
These are some findings from a survey of the book ICT and Society, The digital generation which will be introduced today. The survey is conducted by the Social and Cultural Organization, the Rathenau Institute and the Duthc Organization for Scientic Surveys. The results give, in my opinion, again the proof that a new generation is coming. It is a generation which will boost the rise of the digital world. It is a generation which does not think liniear and life in a digital world.. For them digital is normal. Main question about this fact is how organization must deal with this new generation. A hard question for many managers because they are not used to digital media because they grew up without these media. But still they have to deal with the merge of the virtual with the physical world. One think they must do is listen to those new consumers and get as soon as possible the new generation within their organizations.