Interact with billboards via your Iphone
What do you have to do to save the future of mass media? Make it also interactive? Well that's what people would have thought when they made billboards interactive with the Iphone.
The traditional billboards are becoming more and more digital. And when they become digital the also can become interactive. Then they are no longer billboards but interactive advertising platforms where consumers can get personalized information. CBS Outdoor and Clusta made such a platform where you are able to interact with the content on the billboard via your Iphone and a WiFi or 3G connection. The platform will demand from the advertisers the most of their creativity because the opportunities are endless. But do consumers want this. How about you? I would like it for some time but soon I will get bored. Still this is the future because this will bring real personal information from organisations a lot closer. Our streets are becoming digital and fully interactive.