Ford: inflatable safety belt
The safety belt saved a lot of human lives. So it is a really great innovation! But every innovation can be improved. This is what Ford must believe.
Let's make the safety belt better so let's make it inflatable.This will not only make the belt even safer but also better and more comfortable to wear. This will convince more people to wear a safety belt. Well of course the last reason is actually rather ridiculous because to wear or not to wear a safety belt must never be the question. Just do it! But Ford is innovation the traditional belt and comes with the next generation Ford Explorer with the first inflatable belt. When the belt comes to Europe is not very clear but maybe in the beginning of 2011? Is it for you a reason to buy a Ford?