Does the consumer know your brand?
It is one of the most 'loved' products..it is our mobile phone. But do we know which organization is behind the product? Trendwatching asks the consumer.
Our mobile phone is the only gadget for which we will turn around when we have forgotten it. We have it always with us and it is always on. It seems to be normal that we know wich company has produced this gadget with which we spend so much time. But this isn't quite true. What is the current state of brand awareness of consumers?
Organizations spend a lot of money on the brands. But is this money spend wisely. Trendwatching shows us that brand awareness is still a long way to got for many products and organizations.