Day of the longtail
The consumer is becoming a powerful entity in todays- and future markets. And this shift in power in markets lies within our own delivered services and developed technologies.
This film is made to promote the book "The Long Tail: Why the Future of Business Is Selling Less of More". It is a short movie about the changing relations in markets between organisations and consumers. This movie is also an example of how new public relations and marketing is done with the help of the consumer and Youtube. With only a few hundred dollar budget this book is promoted in the virtual world and sold in the physical world.